Communication Strategies for the Buddhism Dissemination of Educational Television Stations of Mahachulalongkornrajavidyalaya University (MCU TV)

Abstract

Educational Television Station of Mahachulalongkornrajavidyalaya University (MCU TV) broadcasts via Thaicom satellite to support the public relations and dissemination of Buddhism as well as teaching and learning management of the university.  Thereafter, the communication technology system has been developed rapidly, the university administrators set broadcasting strategy for public relations and Buddhism dissemination including teaching and learning activities of the university through the Internet and social media networks which are effective channel that disseminate information to the target group quickly with the lower cost. Presently, it enables the university to publicize and disseminate Buddhism including teaching and learning management of the university through the website, YouTube, Facebook, MCU TV life and MCU TV channel in response to the university’s policy on the Buddhism dissemination and continuous teaching and learning management.