การออกแบบตราสัญลักษณ์บ้านสวนเมล่อน อำเภอบ้านโพธิ์ จังหวัดฉะเชิงเทรา

Abstract

The aims of this study are to survey the community context and select an identity for the logo design of Baan Suan Melon, Ban Pho District. The operation began with data collection, an information survey at Ban Pho District, and an in-depth interview with an example group of Young Smart Framers from Chachoengsao Province. The data of community would be determined for the sub-criteria and choices that were chosen by the Analytic Hierarchy Process. The choices were used as a main concept that guided the creative idea sketch of logos and estimated as a design. This study found that an important location in the Ban Pho District was the Bang Pakong River. Moreover, Ban Pho District has important temples such as Sanam Chan, Phanit, and Ban Pho temple that could be used as data for design. However, the results from the AHP method showed that the logo should be communicated to the melon farm near the Bang Pakong River. The logo design should be simple and show the occupation of the group and farm produce. Illustration of logo were included with pattern of melon, home, agricultural land, words shown group name, Japan alphabets that mean to melon and sun show upon river. This logo would connect with Baan Suan Melon and could be used for public relations and confidence in the brand in the future.