Innovation in the production of public relations media to promote community tourism case study Koi soong Subdistrict, Tron District, Uttaradit Province

Abstract

This research aims to 1) produce public relations media for tourist attractions with community participation and 2) create innovative public relations media through tourist attractions with community participation to help promote tourism public relations. There were 27 people providing information, which is the entire population. Participate in developing media for promoting community tourism. Research tools Focus groups and questionnaires to assess satisfaction with video promotional media use research statistics for satisfaction levels of the entire population were measured with Mu and Sigma. Research results found that public relations media Have a level of satisfaction from the population average total equal to 4.11, which is a high level. Type 1Public relations media for tourist attractions, Koi Soong Subdistrict Local Lifestyle Learning Center Type 2: Public relations media for Wat Koi Soong tourist attractions Type 3 Public relations media for tourist attractions in the area of ​​Koi Soong Subdistrict Administrative Organization and the process of creating and producing videos in 5 techniques 1) Techniques for shooting video for tourism (V-log) 2) Techniques for creating stories on video (storytelling & storyboard) 3) Techniques for using video camera equipment 4) Techniques for creating and shooting videos and 5) Application of geographic information technology To promote tourism or the important place in the community until the model for the development of Koi Soong "KOISOONG" can be removed. As a result of the participatory process and techniques for producing video media, the highly innovative “KOISOONG” comes out as follows:  K: Knowledge creates knowledge, O: Opportunity to do new things in media creative skills, I: Innovation video media innovation, S: Social Technology creates social media, O: Organization, systematic management, O: Operation, N: Network creates a community network/public relation, G: Grow up, designing new media innovations