The Impact of Technology Acceptance and Personnel Satisfaction in the Organization on the Effectiveness of Building Information Modeling

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Saichon Bunrod
Korbkul Jantarakolica
Thanomsak Suwannoi
Soibuppha Sartmool
Thanyanan Worasesthaphong
Tatre Jantarakolica


The objectives of this research were to (1) study the impact of technology acceptance on the effectiveness of building information modeling and (2) study the impact of personnel satisfaction in the organization on the effectiveness of building information modeling used in construction projects. This study is the quantitative research using applied conceptual frameworks of the technology acceptance model and the organizational culture theory. The data was collected by the questionnaire survey among people related to the construction business. The stratified random sampling in this research composed of 425 samples divided into 3 levels of job positions, which were 101 senior project managers, 173 middle-level project managers, and 151 operating level workers. Here, the STATA program was used for processing the analysis of data by structural equation model, bivariate analysis, and Logit model.

The results of this research provided that (1) The impact of technology acceptance factor by senior project managers were highest. The main reason is that they can recognize the benefits of the building information modeling technology systems, which can successfully make the construction projects of the organization and can use the information obtained to determine the corporate strategy for competitive business advantage. (2) The impact of personnel satisfaction factor of middle-level project managers were more than any other position because they must coordinate with all levels. The operating level workers must perform the work according to the command of a higher level. Therefore, technology acceptance in using building information modeling more than satisfaction.

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Bunrod, S., Jantarakolica, K., Suwannoi, T., Sartmool, S., Worasesthaphong, T., & Jantarakolica, T. (2021). The Impact of Technology Acceptance and Personnel Satisfaction in the Organization on the Effectiveness of Building Information Modeling. Connexion: Journal of Humanities and Social Sciences, 10(2), 64–78. Retrieved from
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