Adjustment of Traditional Thai Dance Troupes During the COVID-19 Pandemic
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Abstract
This research article is a synthetic of 2 case studies that are: (1) The management of Jongkul Prongnamjai Dance Troupe (2) The management of Navaporn Narttasil Troupe, Pimthai Narttasil troupe, and Narttasil Thanim Phaphorn troupe.
To get a lesson learned how they adjust the Thai dance troupes during the COVID-19 pandemic. Jongkul Prongnamjai Dance troupe is a dance troupe performing at Four-Faced Buddha shrine (Erawan intersection). The troupe integrates arts and business to reach foreign customers’ requests during the COVID-19 pandemic. Navaporn Narttasil troupe, Pimthai Nattasil troupe, and Nattasil Thanim Phaphorn troupe use the “Key Partners” (Prasomrong) business model to maintain income during the COVID-19 pandemic.
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References
Chomkeaw, N. (2021) The management of the dance troupes: Navaphorn Narttisil Troupe, Pimthai Narttisil Troupe and Narttisil Thanim Phaphorn Troupe (การบริหารจัดการคณะละครรำของคณะนวพรนาฏศิลป์ คณะพิมพ์ไทยนาฏศิลป์ และคณะนาฏศิลป์ถนิมภาภรณ์), Bangkok: Chulalongkorn University. (in Thai)
Jiwakanon, R. (2003) Thai theatre arts (ศิลปการละครของไทย), Bangkok: Chulalongkorn University. (in Thai)
Kerdkul, P., Rattanarojnakul, P., & Rubpirom, P. (2021) The management of Jongkul Prongnamjai Dance Troupe (การบริหารจัดการคณะละครจงกล โปร่งน้ำใจ), Bangkok: Chulalongkorn University. (in Thai)