A PROCESS OF ELDERS'WELL-BEING DVELOPMENT BASED ON BUDDHIST INTEGRATED APPROACH

Abstract

This research aimed 1) to study the consumer’s need on Lanna artists’ products; 2) to analyze factors of product purchase and commercial artistic products of Lanna artists; and 3) to procedure on lesson learned of successful factors for developing the role products of Lanna artists for extending results. This research used a mixed methods research methodology by using quantitative research and qualitative research. The research fields were specified and randomly collect data from 200 informants including specific in-depth interviews of experts and specialists. The main informants were the product producers, customers, folk philosophers, government organizations. The analysis was presented as descriptive.

The research found that 1) the customer’s need on the products that was influent over the most of purchase-decision making were the style of local identities and to meet the demand of basic necessity; 2) the factors effecting to the products’ purchase were the customer’s satisfaction, formats and materials of the products, the suitable cost, the convenient sale, and the dissemination of product promotion; and 3) regarding to the lesson learned, the Buddha images that were beautiful modern style for commerce, silverwares had a tourism uniqueness, Morhom cloth that were beautiful and modern, Lamphun Tung lamps that were valuable on mind, traditions, and Vieng Ka Long pattern were made historical values of the communities.