THE GUIDELIMES FOR PROPAGATING DHARMA THEOUGH SOCIAL MEDIA: A CASE STUDY OF RADIO BROADCASTING STATION FM 100.25 MHz IN PRACHINBURI PROVINCE

Abstract

This article has objectives; 1) to study the principles of Dhamma propagation through social media, 2) to study the problem of Dhamma propagation through social media of radio broadcasting station FM 100.25 MHz in Prachinburi Province, and 3) to study the guideline of Dhamma propagation through social media of radio broadcasting station FM 100.25 MHz in Prachinburi Province. It found that the propagation of Dhamma is the spreading of the principles of teachings and then implementing them in daily life through various media. The problem states and obstacle of FM radio station 100.25 MHz is the radio presenter having no regulations, without a framework for being a radio presenter. It is a lack of regulatory authority and support for the personnel, the problem of internal management, the publishing technical problem, and the budget problem. Then, the guidelines for Dhamma propagation through social media are 1) the guideline for Dhamma propagation for messengers through various modern social media channels, 2) the guideline for substances transmitted through online media contain up-to-date content, 3) the guideline for channels of transmission through broadcast radio stations of messenger to reveal to the listeners, and 4) the guideline for the receiver and expressing a reaction to the messenger or further transmission to other receivers.