The Sustainable Creative Tourism Management: World Heritage Site-Cultural Heritage Alive: a Case Study of Historical Town of Sukhothai and Associated Historic Towns

Abstract

This objective of this article was analyze the sustainable creative tourism management of World Heritage Site-Cultural Heritage Alive, a Case Study of Historical Town of Sukhothai and Associated Historic Towns by using the concept of creative tourism, development of sustainable tourism, concept of cultural heritage and cultural landscape in order to integrated the management of the World Heritage Site with the context of local intellectual property, ways of life, tradition cultural in the dimension of creative tourism. Creative Tourism is a way of giving tourists the opportunity to develop their creative potential through engaging in learning activities that experience and exchange real experiences as called “Learning - Seeing - Doing” according to the uniqueness of tourist attractions. This will make the tourists learn themselves. Creativity Tourism activities consists of learning the dance of Sukhothai, learning of ceramic of Ban Koh Noi, learning of amulets of Sukhothai, learning of mud cloth of Ban Na Ton Chan, learning of homestay lifestyle of Ban Na Ton Chan and learning of amulets of Nakhonchum. It will enhance to sustainability development of the World Heritage Site-Cultural Heritage Alive: a Case Study of Historical Town of Sukhothai and Associated Historic Towns in sustainability.