Group Management Process and Community Enterprise Development: A Case study of Sakon Nakhon Province

Abstract

The objective of this research was to study the group and networking management styles and to analyze the problems of group management process as well as to develop community product and group management. This study takes a qualitative and participatory action research (PAR) method. Data was gathered from interview and brainstorming within five communities of Thai Indigo-dyed cotton group in Sakon Nakhon. The data was then analyzed and conclusions derived by qualitative research methodology. The result of this study revealed that all five groups’ management have purpose of establishment as well as rules and regulations. There was no completed business model by individual groups. However, they had collaboration and networking between group to fullfil business strategies. Moreover, all groups organized themselves to AEC, both proactive and defensive. It was noticed that the groups had no business plans. The members of the group rarely participated to make long term business plan. The overall finding suggested that business plan is the most important for the group management. Additionally how the Thai indigo-dyed cotton group dealt with their value chain such as research and development, suppliers, producing, marketing, financing, deliverly and business services. The supply chain management could help them to growing long term business sustainable.