Behavior Tourism Attitude Satisfaction and Motivation for Tourism in Pattaya

Abstract

The study on “Tourism behavior, attitude, satisfaction and motivation in Pattaya city” is a quantitative research using one - shot survey. The purpose of this research was to compare Tourism’s demographic characteristics and Gender behavior in the city is of Phattaya. For travelers with age, education, occupation and income will travel behavior and different. 2) Behavior Tourism and different. Attitudes towards tourism city is different. 3) attitude toward tourism city is different. The satisfaction of different tourist city. 4) Satisfaction on tourism city is different. On tourism motivation and different and subsidiaries selected by simple random sampling. The researcher administered the survey questionnaires by using quota sampling method and Statistics for the Social Sciences (SPSS) for data analysis. Descriptive statistical analysis was used in the computation to acquire percentage, frequency, mean and standard deviation. Chi - Square was used to test the differences between variables; correlation was used to test the relationship between two variables.
          The results showed that there were ages between 31 - 40 years, marital status, education level, high school education occupation office worker average income per month, 15,001 - 20,000. On the tourism behavior, it was found that the frequency of travel tourism (average per year) was 1 once. Must tourists visited for recreation and attend seminars. Tourists usually communicated through Facebook. They travelled by who travel companion is car with their family. Their average travel duration was 3 days, and lived in hotels. During their stay, they visited interesting tourist places like the beach. Interesting place like islands usually cost 5,001 - 7,000 baht. The study found the tourist attitude level. From the survey the city is a source of tourism for various countries, most respondents agreed with the saying that Phattaya is a city that never sleeps. With regards to tourism satisfaction, it was found that tourists were satisfied with most tourist attractions. On tourism motivation and the city, it was found that there was what attracted most tourists was the facilities in the city. 
          The hypothetical test found that there was a difference in the age, marital status, education, occupation and income of tourists, their travel behavior was different. On the tourism behavior, satisfaction of tourist in the city related to motivation.