Green Hotel Management Process of Baan Bussaba Hotel Tabtiang Subdistrict, Muang District, Trang Province

Abstract

This research aimed to: 1) study green hotel management circumstance of Baan Bussaba Hotel; 2) to study green hotel management process of Baan Bussaba Hotel by using the qualitative research  methods. The data collection techniques were in-depth interviews and non-participant observations with those involved in green hotel management process of Baan Bussaba Hotel. Content analysis was employed to analyze the data. This research found that: 1) the hotel management condition of Baan Bussaba hotel pointed to strengths in that the hotel could be a model hotel managed under the concept of green hotel. The weaknesses were that Baan Bussaba Hotel had limited usable space. The opportunities were Baan Bussaba Hotel was equipped with green services to serve the consumer market. The threats are Baan Bussaba Hotel faced service limitations. 2) The study of green hotel management process of Baan Bussaba Hotel revealed that in regard to environmental policy, Baan Bussaba Hotel was aware of and considered the role of service under the concept of environmental friendliness. in terms of capacity building, Baan Bussaba Hotel attached great importance to personnel development.