Compare the Relation of Accounting Performance on the Stock Price of Listed Company in the Market for Alternative Investment Before and During the Covid-19 Crisis Situation

Abstract

The purpose of this research is to study and compare the relation of accounting performance on the price of securities of companies listed on the Stock Exchange of Thailand-MAI before and during the COVID-19 crisis. 113 companies were included between 2018 and 2021. A total of 1,808 samples were collected. Analyze data Descriptive statistics were used to describe the general characteristics of the data. Correlation coefficients were analyzed. between independent variables and multiple regression analysis to test hypotheses. By collecting Annual financial report information and annual information report form (Form 56-1), information from the Stock Exchange of Thailand. The research results found that all accounting performance affects the price of the company's securities Listed on the Stock Exchange of Thailand, MAI Group, both before and during the COVID-19 crisis expected Cash Flow from Operations and Return on Assets. This shows that in normal situations, investors more attention to liquidity factors, because investors may not believe that most businesses will be able to generate cash flow during abnormal situations. In addition, it was found that the average of all accounting performance variables had no different impact on stock prices.