Community Products Development for Create Value-Added : A Case Study of Guava Community Enterprise of Ban Bang Suk Ki Village, Pa Rakam Subdistrict, Pak Phanang District, Nakhon Si Thammarat Province.

Abstract

The purposes of this research were 1) to examine the general conditions of guava community enterprise of Ban Bang Suk Ki Village, Pa Rakam subdistrict, Pak Phanang district, Nakhon Si Thammarat province. 2) to develop the product in order to create value added for guava community enterprise of Ban Bang Suk Ki Village, Pa Rakam subdistrict, Pak Phanang district, Nakhon Si Thammarat province. and 3) to investigate the support and development approaches for enhancing and creating value-added under the community product for guava community enterprise of Ban Bang Suk Ki Village, Pa Rakam subdistrict, Pak Phanang district, Nakhon Si Thammarat province. The action research was used as the research design.

          The result of the study shows that: guava community enterprise of Ban Bang Suk Ki Village were established in 2004 by integrating farmers in order to exchange information about agriculture. The community enterprise aimed to increase the marketing and the standard of products as well as to promote its products to be well known especially the unique of guava fruit in the local area as geographical indication: GI. The research team conducted the current project by organizing activities with farmers and students of Wat Pa Rakam School and related parties. The students participate in creative activities by designing and painting group logos. After that group members select their work to use as a group logo. Furthermore, there is an activity to develop packaging for putting plum powder eaten with Guava fruits. In additional, the guavas are wrapped with hygienic packaging. Additionally, this research focused on participation of children and youth in the community by expanding the area for breeding guava in  demonstration plot at Wat Pa Rakam school for the significant benefits to the students and school. The approaches for promoting and developing in creating value-added of production of guava from community enterprise of Ban Bang Suk Ki Village are as follows; to support and encourage the community enterprise of Ban Bang Suk Ki Village to collaborate in concrete groups, to educate about cultivating and caring of guava for growers including processing of the production of guava and leading to further work in the future, as well as to transfer the knowledge and the local wisdom on planting and processing the production of guava to the next generation through learning process emphasizing participation.