Management Process of Community-based Tourism at Ban Nam Chiao Community, Trat Province

Abstract

 This phenomenological qualitative research aimed 1) to study the circumstance of community-based tourism management at Ban Nam Chiao community, Trat province 2) to study the strength, weakness, opportunity, and threat of community-based tourism management at Ban Nam Chiao community, and 3) to study the process of community-based tourism management at Ban Nam Chiao community, Trat province, The data collecting was sought by the  documents, textbooks, articles, e-documents related as well as in-depth interviews conducted with local people and those involved at tourist attractions in the community. The content analysis was employed to analyze the data.

The finding showed that : 1) the management of community-based tourism at Ban Nam Chiao community emerged from the participation of government sector, private sector and local people in planning, operation, gaining benefit and evaluating tourism management. Starting with assessment of potential and carrying capacity in the destination as well as using of thai community-based tourism development criteria in conjunction with as the homestay standard in order to employ it as the tourism development strategies and synergize tourism market with other communities in bringing tourism products and service to the tourists based on the conservation promotion. That influenced the better quality of life of Ban Nam Chiao community 2) the strength, weakness, opportunity, and threat of community-based tourism management; being a dominant community in the field of multi-cultural setting, living together in peace, provision of homestay having been standardized by the Department of Tourism conducive to an opportunity to further develop the international standard, lack of the tourism route connection between the community and other tourist sites, problems from overcrowding together with dumping waste into the river negatively affecting the tourism and environment image, and 3) the management process of community-based tourism arising from the community readiness assessment to develop into the tourism community supported by the public and private sectors, additionally, the tourism management at Ban Nam Chiao community emerged by the application of thai community-based tourism development criteria as well as the homestay standard of the Department of Tourism as a guideline for continual development until achieving community-based tourism management and receiving numerous awards.