People’s Perception Toward the Image of Namnoi Subdistrict Municipality, Songkhla Province

Abstract

This study is a quantitative research. Its aims approach to study people's perception toward the image of Namnoi Subdistrict Municipality, Songkhla Province in terms of administrator, personnel, management, public service, and quality development of agricultural product and to compare the differences of people’s perception toward the image of Namnoi Subdistrict Municipality. The samples of this research compose of 341 persons who are eligible to vote from Namnoi Subdistrict. Questionnaire is an instrument in collecting data. Percentage, mean, standard deviation, t-test, one-way ANOVA and LSD. The level of statistical significance is set at 0.05.

The finding reveals that people's perception toward the image of Namnoi Subdistrict Municipality, Songkhla Province is positive level. Moreover, the term of public service is highest mean, while the term of administrator is lowest mean. Hypothesis testing results show the educational level has significant people’s perception toward the image of Namnoi Subdistrict Municipality. Also, another demographics background such as gender, age range, occupation, average monthly income, and score of public service usage have no significant people’s perception.