The Promotion of Public Awareness and Participation in the Counter Policy-Corruption Movement Via Social Media

Abstract

At the present, the development of technology in the digital age let communication easier than ever including unlimited access to information via the internet. Social media network is one of the medium that plays an important role in daily life of Thai people. The social media network services (SNS) utilization such as Youtube, Instagram, Twitter or Facebook that capable to create the information, downloadable, share information including communicate with others users rapidly and widely. According to these factors, SNS are used as an alternative option to send important information or publish news to public in order to gain awareness. This article presents the approach of the promotion of public awareness and participation in the counter policy-corruption movement by using video, infographic and motion infographic to present the interesting and easy to understand data and information. Using the “Hashtag” on social media has contributed to the participation for people who aware of policy corruption. And that could lead to further social movements, such as appointments or signings against corrupt policies.