Factors Related to Community-Based Tourism Management Standards in Chiang Mai Province

Abstract

This article is part of the research on guidelines for the development of community-based tourism management in Chiang Mai Province. The objectives of this study were 1) to study the level of community-based tourism management standards 2) to study members' participation in community-based tourism management and 3) to study the correlation factors to the level of community-based tourist management standards in Chiang Mai Province. This is a quantitative study. The study's population is a community-based tourism group in Chiang Mai Province, with 32 communities. Data was collected using a questionnaire. Group representatives and members of community-based tourism groups served as informants. A quota of five informants per community was used for the group members. The data was analyzed by descriptive statistics (number, percentage, mean, and standard deviation). inferential statistics (Chi-Square and Correlation Analysis)

The results of the study found that: the overview of the general data analysis of community-based tourism groups in Chiang Mai Province, out of 32 communities, the results showed that community-based tourism in Chiang Mai Province. Overall, there was a good level of tourist attraction management ( = 2.78  SD = 0.77) and the level of community participation in community-based tourism management. Overall, it was at a high level ( = 3.93  S.D.=  0.69) and the factors correlated to the level of community-based tourism management standards in Chiang Mai Province were the area of community-based tourism group ( = 15.176), member participation in community-based tourism management ( = 7.952), number of community-related tourism groups (r = 0.563), number of receiving support (r = 0.455) and community-based tourism group committee (r = 0.441) at significance level 0.05.