The Relationship Between Potential Attractions and Tourism Marketing Factors of Roi – Et Province.

Abstract

This article aims to study the relationship between Roi – Et Province’s tourist potential and tourism marketing factors. The population in the study is tourist who visit the major tourist attractions of Roi – Et Province, the urban and out-of-town Tourist attraction in Roi – Et Province. The Urban tourist attractions include 1) Roi – Et Tower, 2) Bueng Phalanchai and the Rural tourist attractions include 3) Roi - Et Educational Science and Cultural Center, 4) Phra Maha Chedi Chai Mongkol and 5) Wat Pa Kung Sandstone Pagoda (Wat Prachakom Wanaram), using questionnaires as a data collection tool. Data analysis uses descriptive statistics (percentages, mean, and standard deviations) and inferential statistics (chi - square test, and Pearson correlation analysis).

The results showed that the majority of tourists were males, aged 36 – 45 years, marital status, bachelor’s degree, civil servant/state enterprises, and earning 10,000 – 30,000 bath per month. An analysis of the relationship between tourist potential and tourist marketing factors of Roi – Et Province. It was found that the tourist potential of Roi – Et Province is divided into 2 groups, in the city attractions and outside the city attractions. The potential in the city consists of Tour and Travel (T), Amenity (A), Personal and Safety (P) and Services (S) or TAPS Model, and the potential of the outside the city including Travel (T), Amenity (A), Personal (P), Tour (T) and Unique (U) or TAPTU Model. It appears that the relationship between the two groups of Roi Et tourism potential and tourism marketing factors affecting the decision to visit Roi Et province is statistically significant at the level of 0.05 (Chi - Square), namely, price factors, distribution channel factors, process factors, personnel factors, and product factors, which can be used to plan marketing strategies for tourism management in Roi - Et Province.