The Current Situation of Cultural Tourism in Uttaradit After the Situation of COVID-19

Abstract

The purpose of this research was to study the current situation of cultural tourism in Uttaradit Province after the COVID-19 situation. The accidentally selected sample group used in this study was 310 tourists who visited cultural sites in Uttaradit Province. The instrument used in the study was a questionnaire that analyzed data with statistical software and presented in the form of percentages, mean, and standard deviation.

The results showed that most of the sample were male, had a bachelor's degree, had an income of 30,001 baht or more, had travel experience in Uttaradit Province, traveled for 1-2 days, and preferred to travel with family. The sample group had overall satisfaction with cultural tourism in Uttaradit at a high level and tended to revisit the province. The problems encountered include the construction of roads and infrastructure along tourist routes, transportation safety, promoting traditional culture, increasing tourist attraction publicity, increasing travel facilities, and increasing distribution areas for local products.