Subdistrict-Community Organization Council Communication Network for National Reform by People Participant

Abstract

          This research aims to 1) to study the problem conditions and communication needs of the subdistrict-community organization council for Thailand reform; 2) study of the communication process of the subdistrict-community organization council for Thailand reform network through public participation; 3) study of communication strategies of the federation of the subdistrict-community organization council for Thailand for Thailand reform through public participation; 4) study on the communication development of the subdistrict-community organization council for Thailand Reform Network through public participation. This research based on qualitative research methods by collecting data from 35 key informants, the data was then analyzed with content analysis.

The results revealed that 1) problems and needs for the policy were not clear, the intention was to be communicated to connect the country's reform mission by people’s participation. 2) Communication Process Emphasis is placed on the communication operation network between the messenger and the receiver. Communication networks are used to immunize the public to be alert and cooperative. 3) Communication strategies forge the concept of joining forces through beliefs, faith and tangible success to raise shared-awareness of missions and goals by thinking together, believing together, acting together, achieving common results, and taking action together. Communicate both inside and outside the network and public develop knowledge-access tools to the core, two-way communication seeking cooperation for social responsibility bringing peace. Create and maintain networking by developing individuals as groups and integrating networks with all sectors utilizing communication know-how, and 44) Guidelines for communication development. Policy setting to upgrade network communication systematic, organized, concreted plan to be the main tool related to the country’s reform mission through the participation of the people. Knowledge management scheduled to create and develop knowledge management process in every dimension, every step.