Guidelines for Developing Entrepreneurial Potential on Rouths of Local Lifestyle Health Tourism in Uttaradit Province, Thailand

Abstract

This research objectives were 1) to study the information of health tourism entrepreneurs focusing on local lifestyle in Uttaradit Province, 2) to investigate the needs of health tourists in Uttaradit Province, and 3) to present guidelines for the development of entrepreneurial potential on the path of local lifestyle  health tourism in Uttaradit Province. The information given was from 9 entrepreneurs and 400 tourists. 

The research results found that the types of tourism were: Pa Rien Garden;  Suwan Garden; Uncle Rang Farm which were the rice field tourism ; Pha Yim  Farm was a farming tourism. There also included a guest house in Laplae Guest House of accommodation, tourism activities such as traveling through the Laplae Community, seeing the floating house of Tha Nam Nuea, visiting the fishing community. Na Na Field, resting in accommodation of the rice field. Moreover, Khun Fang Suan Ma Home Stay which was tourism on the route of nature, and Kenny’s House and community for tourism in Muang Phichai. The needs of health tourists in Uttaradit Province were: requesting tourism resources and health tourist attractions that were close to nature and admiring nature at the highest level ( =4.62); demanding health service at the highest level in hospitality and availability of service providers and cleanliness of the property at the highest level ( =4.55); and asking for health activities, healthy food and beverages at the highest level ( =4.50)

There were 3 health tourism routes; the first route contained of field, orchard, and accommodation entrepreneur this routh were Uncle Rang Farm, Pa Rien Garden, and Laplae Guesthouse. It was local lifestyle tourism and the entrepreneur’s potential development was an after services process. The second route contained of rice farms, horses, and water : Na Na Field for tasting coffee and accommodation for resting, Khun Fang Suan Ma Home Stay, and the floating house of Tha Nam Nuea. It was Tha-Pla local lifestyle tourism and the entrepreneur needed to work on a process during services. The third route involved cafés, farms, and houses with the entrepreneur : Suwan Garden of Marian and Date Palm, Pha Yim Farm, and Kenney House. It was Phichai local lifestyle tourism and the entrepreneur needed to work on a process before services.