Development Approach Toward Sport Tourism City: A Case of Buriram Model

Abstract

          The objective of this paper are to study the development approach toward sport tourism by utilizing the Buriram model, the advantages and consequences in enhancing development the province, and key success factors of accomplishment, and an expansion of the Buriram model in other areas. Based on qualitative method, an in-depth interview was conducted covens they stakeholder them public, private, civil society sectors, and academician with a total of 20 informants.
          The results of the study found that development approach toward the evolution of bringing about sport tourism by utilizing the Buriram model can be divided into 3 periods, starting with 1) initiating change, 2) changing and pushing forward for cooperation, and 3) an international accomplishment. Advantages and consequences arise from the Buriram model in enhancing development of the province, inducing political, tourism, economic, social and cultural dimensions. Key success factors among other are collaboration among all concerned parties outstanding activities and events, safe facilities and utilities, and generating landmarks and connecting tourist attractions within the province.