The Strategy of Quality of Life and Wellbeing Management of Pilot Community in Chumphon Town Municipality Chumphon Province

Abstract

This research aimed to study 1) a context and problems in managing a quality of life and wellbeing of local communities and 2) strategies using in managing a quality of life and wellbeing of a pilot community of Muang Chumphon Municipality. 44 specified samples were stakeholders and the instruments used in this research were document analysis, in-depth interview, group discussion, SWOT analysis and TOWS Matrix analysis.

The study showed the area of Muang Chumphon Municipality was a plain near the river which was suitable for agriculture and had only summer and rainy seasons. The population was 33,157 people and the important road was Highway No.4. People in this area had agricultural careers and they had birdnest as their natural product. There COVID-19 pandemic affected the development and there was a lack of an integration in related governments, a late in making a money withdrawal from government’s funds was inefficient. The project's evaluation focused on quantity, not quality. Some regulations were not suitable in practical usage and there was a lack of seriousness in practice. From the problems and context, led to the alternative strategy analysis:  Growth Strategy, which includes a development of an integrated health care team and support elderly schools, developing health centers, community markets, and the community’s cooperation. Conservative Strategy, which includes a management in public logistic system and community markets, developing skills in producing community’s products, raising an understanding in a citizenship, and preparing a non-registered population lists. Competitive Strategy, which includes educating about community development and self –management quality of life and wellbeing under the rules of sufficient economy theory, providing a fair welfare and developing the community network. Defensive Strategy, which was developing local experts and providing some primary diagnostic tools, provided benefits for the community’s committees, preserving and restoring local cultures and glorifying local philosophers.