Guideline for Economic Building by BCG Model for Sustainable Tourism Development: A Case study of Baan Bo Suak Community in Nan Province

Abstract

This study aims to 1) examine the identity and analyze the Baan Bo Suak community in Nan Province readiness to drive the BCG economy and sustainable tourism development in Nan Province and 2) propose guidelines for driving the BCG economy for sustainable tourism development that aligns with the community's identity in Nan Province. Data were collected from community leaders, local scholars, and Ban Bo Suak community members in Nan Province using focus group discussions as the research instrument. The data were analyzed using content analysis.

The results reveal that the identity and readiness of the community in driving the BCG economy and sustainable tourism development in Nan Province comprise food identity, product identity, cultural and traditional identity, clothing identity, and community identity. The guidelines for driving the BCG economy for sustainable tourism development that aligns with the Baan Bo Suak community in Nan Province consist of 1) Bioeconomy, which focuses on utilizing biological resources to create added value by emphasizing the development of high-value products; 2) Circular Economy, which considers maximizing the reuse of materials; and 3) Green Economy, which is an economic development approach that not only focuses on economic growth but also develops in tandem with social development and environmental conservation to achieve balance, stability, and sustainability simultaneously.