Sports Tourism Development to Sustainable Development Goals (SDGs) of Chaing Rai Province
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Abstract
This study aims to 1) analyze the factors contributing to sports tourism of Chiang Rai province and 2) propose guidelines for developing sports tourism towards the Sustainable Development Goals (SDGs) of Chiang Rai province. Data were collected through questionnaires from 600 sports tourists in Chiang Rai province with convenient random sampling. The data were analyzed using Descriptive Statistics and Confirmatory Factor Analysis (CFA).
The study results found that 1) the factors contributing to sports tourism in Chiang Rai province were sports facilities, infrastructure for organizing sports competitions, accessibility to sports venues, marketing and sales promotion, local community participation, safety measures, sports event management, and government support. 2) The guidelines for developing sports tourism towards the Sustainable Development Goals (SDGs) of Chiang Rai province had 8 aspects according to the factors contributing to sports tourism of Chiang Rai province and the connection between the guidelines for developing sports tourism consistent with the Sustainable Development Goals (SDGs) were the goals 1, 3, 7, 8, 9, 10, 11, 12, 13, 15, and 17.
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