Development of Mutelu Tourism Strategy in Nakhonsawan Province

Abstract

The objectives of this research are 1) to study the Mutelu tourist attractions in Nakhon Sawan province, 2) to analyze the tourism potential of the Mutelu line in Nakhon Sawan province, and 3) to develop strategies for Mutelu tourism in Nakhon Sawan province. This study is a qualitative research. Data was collected by studying documents, reports, observations in the area, and in-depth interviews with stakeholders involved in tourism in Nakhon Sawan Province.

The results of the study showed that Nakhon Sawan Province has 15 Mutelu tourist attractions in the area, Form the analysis of the potential of Mutelu tourism in the area, it was found that 1) there are revered monks who are well-known and widely respected by the public, 2) most of the tourist attractions have beautiful architecture and history for learning, 3) there are stories of beliefs, faiths, rituals, superstitions, and attract the attention of tourists, 4) there is convenience for travel, and 5) there are activities and rituals organized during important religious days or local festivals. The strategies for developing Mutelu Tourism consists of 1) linking tourism routes and activities within the province, 2) promoting tourist attractions through influencers, 3) organizing activities during traditional festivals to create new experiences for tourists, 4) developing standard tourism facilities, 5) developing cooperation with the community, 6) preserving the history of tourist attractions, 7) developing transparent and fair management of benefits, 8) seeking cooperation with relevant agencies in developing the sustainability of tourism, and 9) developing the management of potential impacts on the environment of the community from tourism activities.