Tourism Board Games A New Tool for Creating Destination Images
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Abstract
Board games have gained increasing popularity as marketing tools and creative communication instruments, particularly within the tourism industry, which seeks to establish distinctive destination images and enhance tourist experiences. This research article presents the role of tourism-themed board games in destination image formation through design processes, player engagement, and the promotion of positive destination perceptions. Through qualitative research methodology employing in-depth interviews.
The study findings reveal that board games can serve as potent instruments for communicating cultural values, fostering destination understanding, and stimulating interest among potential tourists. Furthermore, they represent an innovative approach to promoting sustainable tourism in the digital era.
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