MARKETING MIX FACTORS RELATED TO DECISION FOR USING JITTRAWAN WELLNESS SPA CENTER OF CONSUMERS IN BANG-PHLI DISTRICT SAMUTPRAKAN PROVINCE

Abstract

The objectives of this research were to study 1) the consumers’ decision making of using Jittrawan Wellness Spa Center of consumers in Bang-Phli cistrict Samutprakan crovince 2)marketing mix factors toward the consumers’ decision marketing of making using Jittrawan Wellness Spa Center of consumers. 3) to find out the relationship between the marketing mix factors and consumers decision of using Jittrawan Wellness Spa Center in Bang-Phli district Samutprakan province. The sample The samples consisted of 385 consumers who decided to using Jittrawan Wellness Spa Center of Consumers in Bang-Phli district Samutprakan province, selected by accidental sampling. The instrument used for data collection was questionnaire The statistics used for data analysis were percentage, mean, standard deviation and the hypothesis testing by Pearson’s product-moment correlation coefficient at the statistical significance level of 0.01. 

The results found that ; 1) The consumers’ decision making of using Jittrawan Wellness Spa Center of Consumers was at  middle level as an overall. 2) The marketing mix factors toward to the consumers decision marketing of using Jittrawan Wellness Spa Center were at high level. The most important of the decision was the promotion, followed by the price, places (the distribution channels) and product respectively. 3) The relationship between the marketing mix factors and consumers decision making of using Jittrawan Wellness Spa Center. In the whole have the positive correlation as a higher level, with statistical significance at the level 0.01.