Watching the Sitcoms of People in Sakon Nakhon

Abstract

This study aimed to study population characteristics of people in Sakon Nakhon. Watching the sitcom and to study the relationship between demographics and pre – watching factors, during watching and after watching the people in Sakon Nakhon watching the sitcom. Data were gathered from 400 people using a Multi-state Sampling method. Statistics used in data analysis were frequency, percentage, mean, standard deviation, t – test, F - test using one - way ANOVA, post hoc test using Least Significant Difference (LSD) and study of correlation between variables using Point Biserial Correlation Coefficient and Chi- square. It was found out from the study that: 1. Most of the samples were female, aged between 30 – 34 years old and held bachelor's degree is a private company employee. Income 10,001 – 15,000 baht per month. Differences were found on age of people watching the sitcom the significant level of 0.05. While there no significant differences. 2. Overall population in a relationship with pre - watching, during watching and after watching the significant level of 0.05. Considering each aspect, relationships were found between genders, aged, education level, occupations and incomes pre - watching, during watching and after watching the significant level of 0.05. 3. For feedback the audience sitcoms, Most of them want theatrical producers to intervene about moral, ethics, culture and traditional Thailand. I want some of the sitcoms in the popular modify broadcast time. Because the content is entertaining was broadcast late at night and require to manufacturer sitcoms reduce presentation about the content that leads to the vices.