Creation of the “Oh Baby!” Program on Line TV

Abstract

The objectives of this research were to study: 1) the concepts behind the creation of the “Oh Baby!” program on Line TV; 2) presentation methods used for the “Oh Baby!” program on Line TV; and 3) management strategies used for the “Oh Baby!” program on Line TV. This was a qualitative research. The sources studies comprised 1) 4 key informants, consisting of a producer, a creator, a cameraman and a graphics editor and 2) 15 episodes from the first season of the “Oh Baby!” program that were broadcast between March and October 2016, selected from the most popular episodes with no less than 3,000,000 views. The data collection tools were an interview form and a content analysis form. Data were analyzed using descriptive analysis. The results showed that 1) the concept behind the “Oh Baby!” program was to present the story of the family relationships of a famous celebrity couple in terms of how they dealt with problems and difficulties. 2) The “Oh Baby!” program was presented in the reality show format, with episodes lasting 15-20 minutes with no advertising break and a 3-part structure comprising explanation of the problem or difficult situation, the method of resolving it, and the conclusion. These were not completely planned out ahead of time. In the program the host told about his story and lived his life in the different situations, and the filming aimed to show real situations with no stage effects or scene creation. 3) The management strategies of the “Oh Baby!” program were to create rumors, gossip and social trends, to broadcast one episode every other week, and to elicit viewer participation through new media.