The Development of Interactive Infographic Video for Social Media Platform Entitled “The Production Process of Entertainment Television Programs of Mono Broadcast Company Limited”

Abstract

This research was aimed to (1) examine the demands, (2) to produce and assess the quality of media, (3) to evaluate the learning achievement of the sampling group, and (4) to evaluate the satisfaction of the sampling group towards the interactive infographic video for social media platform entitled “The Production Process of Entertainment Television Programs of Mono Broadcast Company Limited”. The tools in this study were comprised of: (1) the needs assessment survey, (2) the interactive infographic video for social media platform entitled “The Production Process of Entertainment Television Programs of Mono Broadcast Company Limited”, (3) the content quality and media content assessment forms, (4) the learning achievement test, and (5) the satisfaction survey. The sampling group was selected using simple random sampling method out of two sections of second year students who enrolled in the Television Program Production course of the Department of Educational Communications and Technology, King Mongkut’s University of Technology Thonburi. In this study, section B was selected and there were 48 people. The research results showed that: (1) The sampling group had high demands for the media. (30 students expressed a high level of demands or 62.50%); (2) The quality of the contents was at a good level ( = 4.11, S.D. = 0.57) and the quality of media was at a good level ( = 4.43, S.D. = 0.62); (3) The sampling group showed a higher learning achievement after viewing the media at the .05 level of significance; 4) The satisfaction level of the sampling group was high ( = 4.24, S.D. = 0.51). In conclusion, the interactive infographic video for social media platform entitled “The Production Process of Entertainment Television Programs of Mono Broadcast Company Limited” was of good quality in terms of contents and media and it could be used on any social media platform.