The Patterns and Presentation for Contents of Liverpool Football Club through Online Social Network: Facebook

Abstract

This research aims to study the patterns and contents presentation of Liverpool Football Club through online social network: facebook. The study facebook fanpage Liverpool FC the official facebook fanpage in Thai language. And Liverpool Thailand Fanclub facebook fanpage that the supporters in Thailand make it. The research found that both facebook fanpages have patterns, contents and presentation are very similar. First, the patterns are designed to be easily recognized for users. With using the club’s logo, players photo and the headline news. Using the red color of the club include there are button functions in a press Like, send the message, watching the video. Second, the content is associated with the club and the players. That consistent with the team competition program. Divide in before the match, between the match and end of the game involve the content on personal media players of the club like Instagram, facebook fanpage both of which different only a minor details. and Third, presentation contents both facebook fanpage have similarly presentation contents. Using images compound with text present the story that happen, graphics, video clips, Including use the link accompanying text present, for members can view additional content as well.