Marketing Communication of the Nation TV (Promotion)

Abstract

The objectives of this qualitative research ware to study marketing communication of the Nation TV. The data was collected using in–depth interviews with directors and marketers at Nation TV Channel and document analysis. The samples were selected using purposive sampling process. The research result was as follows: The result showed that Nation TV Channel had emphasized good management and used complete marketing communication tools comprising study research result was as follows; the “promotion,” Nation TV Channel offered sales promotion held the promotion by employing marketing communication tools namely public relations, advertising, special events, personal branding, and sales promotion. Actually, the Channel run internal public relations exercise, within Nation Multimedia Group, through social media. The objectives of the promotion were to try to maintain and increase its audience base.