Using the Media for the Dissemination and Promotion of Phayao FC

Abstract

The objective were to study the types of media that Phayao FC used to disseminate and promote the team . The research methodology is quantitative research includes in-depth interviews ,analysis the local print media and the tape recording of a local radio broadcast included analysis of Phayao official facebook between June - September 2014. The result of the studied were the media that Phayao FC used in presenting information that was divided into two forms . First the media that the club control and responsibility by themselves in the official facebook that was the media for present news and informations although the activities of the team .Second local media’s used to present information of the team such as local newspapers, local radio station, car parade for public relations in Phayao province. The selection of the media in this manner . Due to the main factors the limit of the budget. The others studied was found that the media that the club used and the media that the local used presentation corresponding period , before the competition , between the competition and the competition complete.