Media exposure towards the perception of Srithanya hospital’s image

Abstract

The purposes of this research were to study media exposure, the perception of Srithanya hospital’s image and examine the correlation among media exposure, differences in demographic information exposure and perception of Srithanya hospital’s image among Bangkok metropolis residents. Questionnaires were used to collect the data from a total of 400 samples. Frequency, Percentage, Mean, t-test, One-way ANOVA and Pearson’s Product Moment Correlation Coefficient were employed for the data analysis. SPSS for windows application was selected for data processing. The research results are as followings : 1. Most people expose to the media at medium level. 2. Most people perceive Srithanya hospital’s image at high level. 3. Residents different in occupation and income are different in media exposure. Whereas, the exposure on sex, age and education are not different. 4. Residents different in education and income are different in perception of Srithanya hospital’s image. Whereas, the perception in sex, age and occupation are not different. 5. The media exposure is positively correlated with the perception of Srithanya hospital’s image at medium level.