Communication innovation (Short Film) and waste management problems, Khiri Wong tourism source Nakhon Sri Thammarat

Abstract

The objective is to study the creative media production model and waste management of Ban Khiri Wong Eco-Tourism Club, Lansaka District, Nakhon Si Thammarat Province. And study communication patterns in creating local community participation, supporting eco-tourism activities Under the context of participation in problem-solving and participation in the Khiri Wong Eco-Tourism Club, Lansaka District, Nakhon Si Thammarat Province Which uses the research method by analyzing current research papers (Documentary Research) and using in-depth interview methods from 25 target groups. It was found that all 3 groups have creative media needs at Access to groups of people of all ages Including channels that publish media should be accessible to all groups and can be given a lot of time in order to provide understanding in the same direction, such as Facebook, YouTube, flyers, brochures, advertising banners, etc. In cherishing love for the homeland and helping to care for the environment to be in the most original condition Including tourists in eco-tourism For the Khiri Wong Village, Lan Saka District, Nakhon Si Thammarat Province Maintain the most original condition. And should be a short drama type that tells the practice of ecotourism And the history of the village, the environment and the village waste management methods