The Role of the Graphic Design on Construction Materials: A Case Study of Crocodile Tile Adhesive

Abstract

In this thesis, the researcher examines (1) the patterns and needs for the graphic design on construction materials: a case study of Crocodile tile adhesive; constructs (2) a packaging model for Crocodile tile adhesive; and determines (3) the product buyers’ satisfaction with the constructed model. The members of the sample population were selected using the method of purposive sampling on 200 buyers of Crocodile tile adhesive at Boonthavorn Ceramic Company Limited, Ratchadaphisek branch, Bangkok Metropolis. Data were collected using a questionnaire eliciting the patterns and needs for the graphic design on construction materials: a case study of Crocodile tile adhesive with the reliability of 0.781 and a questionnaire on the satisfaction level of the product buyers with the packaging model constructed with the reliability of 0.994. Data were analyzed using frequency, percentage, and Standard Deviation. The techniques of t test and One-way analysis of variance (ANOVA) were also employed. Findings are as follows: 1. The patterns and need for the graphic design on construction materials consisted of the glyph font of Kittithada ( = 4.32); thin glyphs ( = 4.12); straight glyphs (M = 3.67); drawings as brand images (M = 4.82); photographs as illustrations ( = 4.21); packaging color of orange ( = 4.82); packaging in a sack shape ( = 3.79); packaging material of plastic ( = 4.12); and the placement of art components on the packaging with the product brand on top, selling point in the middle, and product explanation below ( = 4.43). 2. Crocodile tile adhesive buyers at the Ratchadaphisek branch, Bangkok Metropolis exhibited satisfaction with the constructed model overall at a moderate level ( = 3.38). The comparison of the satisfaction of the buyers under study who differed in gender, age, and occupation exhibited no differences in their satisfaction with the constructed model.