Principles of News Analysis and News Sharing Criteria on Social Media of Bangkok People

Abstract

The research “Principles of News Analysis and News Sharing Criterices on Social Media of People in Bangkok” aims to study (1) The receiver’s behavior and level of media literacy and (2) Principles of news analysis and news sharing criterices on social media with 400 online sampling questionnaires who live in Bangkok that receives news on social news on social media at least 1 news per day.

The study shows that most of the sample groups are female, aged between 26- 35 years old. Bachelor’s degree level (Or equivalent) that work in private companies and have an average monthly income of 15,001 - 30,000 baht. The level of Media Literacy of the respondents revealed that (1) The level of media access of the sample group is at a high level (2) the level of media analysis of the sample was at a high level (3) The level of media evaluate of the sample group is at a high level and (4) The level of media creation of the sample group is at a moderate level.

Principles of News Analysis of the sample group is (1) Based on reliability, source of news (2) Consider the news content thoroughly and (3) Compare from varity news channels. By News sharing factors which are considered according to the importance of news elements, including : Sharing news that Proximity, Progress and Consequence (in
order) and they share accurate news the most complete.