Exposure Behavior Health Education “Pak Mut Yut Puai” Programs through New Media

Abstract

This quantitative research aimed to study the exposure behavior and estimations of Pak Mut Yut Puai via a new media. By using online questionnaires to collect data with people who have watched the Pak Mut Yut Puai via Facebook fan page, 250 peoples.

The studies of the viewer’s behavior towards the viewing the Pak Mut Yut Puai program via new media channel were as follows: Most of the viewers watched the program and mentioned that the program should be presented through Pak Mut Yut Puai Facebook Fan Page. The frequency of watching the program was 1 time per week. The viewers watched most of the entire program in each episode (2 minutes). They viewed the program by watching it leisurely but attentively sometimes. They used to hit the “Like” or “Share” and comment the video clips that were published on Pak Mut Yut Puai Facebook Fan Page.

The estimations on health education programs include: participation in the program and the communication component of the program. The most overall opinions is the highest level.