Published: 2022-04-22

Full Issue

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Research Articles

Narrative Technique of Thai Historical Telenovelas

Sorarat Jirabovornwisut, Preeda Akarachantachote

8-32

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Adaptive Communication Strategies of Religious Institutions: A Case Study of Wat Prasat, Nonthaburi Province

Waranya Kulvaraporn, Somsuk Hinviman

33-44

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The Beginning of Lao’s Education in Photography

Pat Kotchapakdee

45-60

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Capital Analysis and Communication Strategies of “Life Coach”

Sakawan Bangpoom

61-78

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Exposure Behavior Health Education “Pak Mut Yut Puai” Programs through New Media

Pakid Hongthiamthong, Pataraporn Sangkapreecha

79-90

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The Guideline Producing YouTube Channels for Kids

Bundit Satpretpry

91-105

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Exposure Behavior, Uses, and Gratifications of the Millennial Tik-Tok Application Users in Bangkok

Thitiphong Chittawarakun, ต่อตระกูล อุบลวัตร, Phichate Phimcharoen

106-120

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Factors Affecting Decision to Study for a Bachelor's Degree in Faculty of Management Technology at Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat Campus (Sai Yai)

Onuma Samlee, Kanognart Sregarn, Jasada Romyen

121-136

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7C Online Marketing Communication Strategies That Affect Noon.com Website Success

Chesoh Cannel, Sasiphan Bilmanoch, Suthep Dechacheep

137-151

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The Comparative Advertising Effectiveness to Purchase Product between Platform Google Ads and Facebook Ads: The Case Study of Product “Namjai Brand” under the CURRY & SPICE CO., LTD.

Pongsakorn Poltheerasathien, Montira Tada-amnuaychai

152-164

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Marketing Communication Factors Affecting Consumers’ Decision to Use the Service of Slow Bar Type Coffee Shop that Uses a Moka Pot Brewing Method: A Case Study of Sweet Shine Coffee

Aeksirion Praphasongsit, Sasiphan Bilmanoch, korakot Sanjit

165-181

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Producing Documentary Film to Promote Under Water Tourism in Thailand: Case Study, Petchburi Bremen Ship Wreck

Kittithat Srifa

182-195

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Digital Marketing Communication of Small and Medium Enterprises and the Decision Making in Hiring Advertising Agency

Ananya Chiangkul, Pataraporn Sangkapreecha

196-209

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The Development of Public Relations Media Sets on Social Media Titled in Heliconia House KMUTT Hotel and Serviced Apartment

Kuntida Thamwipat, Pornpapatsorn Princhankol, Tanakorn Pairor, Sarun Ninsira, Panachai Sae-Ung

210-228

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Articles

K-Drama Series and Social-constructed reality in 2020

Montira Tada-amnuaychai

229-240

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Marketing Communication Strategies and Packaging Innovation of Thai Desserts

Sasiphan Bilmanoch, Bancha Chonphithak

241-251

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Cyberstalking in the Modern Era

Kanchana Meesilapavikkai

252-259

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The Female Seller as Online Micro Influencer in 2021

Kanchakaj Trakarnboonchai

260-267

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Colorful Underwater World

Kittithat Srifa

268-281

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