The Guideline Producing YouTube Channels for Kids

Abstract

The research titled “The Guideline Producing YouTube Channels for Kids” consisted of two research objectives: 1) to study the guideline of producing YouTube Channels for kids and 2) to study guideline of increasing subscriber of nano influencer channel. Research methods are qualitative research by using an integrated approach to collect data in both in-depth interviews from the producers of YouTube for kids with at least 4 million subscribers which are “Dek Jew Chill Out”, “Happy Channel”, and “YimYam TV” and in-depth content analysis from all three YouTube channels.

The research found that the content of the production there are five categories: 1) Product Reviews, 2) Challenges, 3) Travel, 4) Lifestyle, and 5) Short Dramas which included processes of production are pre-production for kids process, production for kids process, and post-production for kids process. And the guideline of increasing subscriber in the beginning stage are producing regularly and focusing one main content. In the clips, the presenters should invite viewers to subscribe and should show how to subscribe. And collaboration with other channel is also increase the number of followers as well.