The Development of Public Relations Media Sets on Social Media Titled in Heliconia House KMUTT Hotel and Serviced Apartment

Abstract

The objectives of this research were to 1) develop the public relations media sets on social media titled in Heliconia House KMUTT Hotel and Serviced Apartment 2) evaluate the quality of the development public relations media sets on social media 3) evaluate the perception of the sampling group 4) evaluate the sampling group’s satisfaction on public relations media sets on social media titled in Heliconia House KMUTT Hotel and Serviced Apartment, the following tools were used : 1) public relations media sets on social media titled in Heliconia House KMUTT Hotel and Serviced Apartment 2) a questionnaire for evaluating quality of content and media 3) a questionnaire for evaluating sampling group’s perception 4) a questionnaire for evaluating sampling group’s satisfaction. Data were collected from people who followed Facebook Fanpage Heliconia House KMUTT in September 2021. 40 participants were selected by purposive sampling. According to the specialists who evaluated the results, content’s quality was at a good level (= 4.36, S.D. = 0.42), while quality of media was at a good level (= 4.49, S.D. = 0.35), sampling group’s perception was at the highest level  (= 4.59, S.D. = 0.73), sampling group’s satisfaction was at the highest level (= 4.53, S.D. = 0.72). This can be concluded that public relations media sets on social media titled in Heliconia House KMUTT Hotel and Serviced Apartment is practical.