Three-act Structure The Development of Video Content for Organization Public Relations by Using Three-Act Structure Storytelling Technique

Abstract

The purposes of this research were to develop and evaluate the quality of  video content for organizaton public relations by using three-act structure storytelling technique. And to assess the sample perception and satisfaction to developed digital contents according to the ADDIE Model .Collected data from a sample group, facebook followers of the European Used Cars Thailand facebook page for at least 1 month by purposive sampling from followers who were willing to watch video contents for organizaton public relations using the three-act structure storytelling technique and willing to answer questionnaires in the amount of 30 people. The result of development was video content for organizaton public relations . The results of the evaluation by experts found that there was a content quality assessment  at a very good level ( = 5.00, S.D. = 0.00), and the media presentation quality assessment was at a very good level ( = 4.76, S.D. = 0.42). The perception and the satisfaction evaluation results from the sample group was at the highest level ( = 4.83, S.D. = 0.43) ( =4.93, S.D. =0.26). It could be concluded that the developed video content for organizaton public relations by using three-act structure storytelling technique could be used with quality.