The Forms and Narrative Techniques of Vertical Music Videos

Abstract

The forms and narrative techniques of vertical music videos is a qualitative research aimed at explaining the narrative forms and techniques, as well as the use of visual language to convey the meanings of vertical music videos. The study found that Thai vertical music videos have both narrative-focused formats through various activities on the smartphone screen and develop into stories in music videos to match the viewing on the vertical smartphone screen. In terms of using visual language to convey meaning in vertical music videos, it was found that when the frame is changed from horizontal to vertical, the way of thinking about arranging elements in vertical videos also changes. This includes the placement of people and objects in the frame, the size and distance of the image, the amateur filming style, and the presentation of character conversations through smartphone applications. The aesthetics of filming and space management in vertical frames continue to open areas for researchers to explore, study, and synthesize into knowledge in the future.