Published: 2024-05-01

Full Issue

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Research Articles

The format of surrogate advertising for the alcohol industry in Thailand

Sermsak Khunpol

8-20

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The Process of Acting Coaching for Lukkrung Singers Using the Principles of Lee Strasberg and Sanford Meisner

Sirichuta Rugchartcharoen

21-32

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The Development of Digital Content for Public Relations Service Information of King Chulalongkorn Memorial Hospital by Avatar Presenter

Pornpapatsorn Princhankol, Kuntida Thamwipat, Suparada Iamborisut, Apisara Sarasit , Pakorn Soonthornruttananon

33-51

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Presentation of the identity and behavior of using the Tik Tok application of youth in Nonthaburi Province

Uayporn Panich

52-65

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The Development of Music Video for the Faculty of Industrial Education and Technology Presenting by Nano Influencers

Kuntida Thamwipat, Pornpapatsorn Princhankol, Thanasorn Luanrat, Burit Phetcharatjuthaporn, Rittichai Jaitiang

66-83

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The Forms and Narrative Techniques of Vertical Music Videos

Thanapol Chaowanich, Tatri Taiphapoon

84-102

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The Effective of TikTok Advertising to build Awareness: Icedea Stuido nail&eyelash Hatyai TikTok Channel

Kritsadakan Chumpol, Chutima Kessadayurat

103-118

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Using legal measures as a preventative measure to lessen cyberbullying behavior

Tassnee Domkerngsak, Gaewganya Savagsuriyawong

119-140

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Strategic Integration of Innovative Technologies: Shaping the Future of Hybrid Events

Pakamon Sasatanun

141-160

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Communication Patterns and Adjustment to the new culture among Asian and African who living at Elverum Kommune in Norway

Chatchanok Singhasri Eriksen, Sasiphan Bilmanoch, Suthep Dachacheep

161-175

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The Development of Digital Content Set on an Online Platform for Public Relations Global Competence Development Centre (KMUTT GCDC)

Pornpapatsorn Princhankol, Kuntida Thamwipat, Kritchasorn Sutthichothada , Nattarinee Ruangwetmongkol

176-193

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Communication behavior via online social networks and perception on the rights according to the Elderly Person Act, B.E. 2546 among the elderly in Bangmueang subdistrict municipality, Mueang District, Samut Prakan Province

Sasiphan Bilmanoch

194-210

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The Analysis of Content Design for Digital Marketing Communications: ‘Thailand NK Corn’ Facebook Fanpage

Siyaporn Techakaew , Montira Tadaamnuaychai

211-225

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A Study of exposure behavior, utilization and satisfaction of users of the Department of Agricultural Extension Facebook

kulkanist sensomboon, Sasiphan Bilmanoch, Wanitra Taphowtong

226-237

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The Effectiveness of Digital Marketing Communications Promoting the Sale of Drinks Blended with Plant-based Milk (Plant-based Milk), of Mitr Roast x Brewsters Coffee Business

Nitid Noinart, Montira Tadaamnuaychai

238-247

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Digital Marketing Communication Strategies to Analyze and Promote Sales through Facebook Channels for Ultra Engineered Wood Flooring Products of O2E Supply Co. Ltd.

Kunacha Yodmongkol, Chutima Kessadayarut

248-261

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THE CREATIVE PROCESS DEVELOPMENT OF BAAN TOOKATUN THAI PUPPET’S SHOWS

Tharadon Kaewthiprak , Anukoon Rotjanasuksomboon

262-270

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Articles

Production Process of “Subaru Forester EP4 GT Edition featuring Tyen Rasif” as Video On Demand Advertisement and Commercial Media Remake Strategy for Subaru Asia

Sakkra Paiboon, Thanut Nonkhuntod, Vethit Thongchantr

271-284

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The achievement of classroom’s Project Based Learning (PBL) associates with outside organization to meet the requirement of desired graduate: A case study of CaZa TV Program Production

Methaporn Musikapal, Jirapohn Youngsuk, Pasunart Souysuwan

285-300

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