The Development of Digital Content Set on an Online Platform for Public Relations Global Competence Development Centre (KMUTT GCDC)

Abstract

The purposes of this research were 1) to develop and evaluate the quality of the digital content set on an online platform for public relations Global Competence Development Centre (KMUTT GCDC) 2) To evaluate the perception of the sample group ,and 4) To evaluate the satisfaction of the sample group towards the digital content set on an online platform for public relations Global Competence Development Centre (KMUTT GCDC). The tools used in the research were 1) a set of digital content on an online platform for public relations KMUTT GCDC. 2) Quality assessment form in content and media presentation  3) Sample perception assessment form 4) Sample satisfaction assessment form . The sample group used in this study included people who clicked like on the Facebook page KMUTT GCDC SALC, which were obtained from simple random sampling, who were willing and voluntary to cooperate as volunteers. and an experimental sample of 50 people, the results of which were evaluated by experts found that the content quality assessment result was at a very good level (𝑥̅ = 4.79, SD = 0.41). The media presentation quality assessment result was at a very good level (𝑥̅ = 4.75, SD = 0.44). The perception of the sample group was at the highest level (𝑥̅ = 4.61, SD = 0.60) and the satisfaction evaluation result of the sample group was at the highest level (𝑥̅ = 4.72, SD = 0.49). Therefore, the  digital content set  on an online platform for public relations of the Global Competency Development Center (KMUTT GCDC) developed could be used practically.