Study of Digital Content Marketing Strategies Through Social Media of Mubankru Technological College Bangkok

Abstract

This study is a study of content marketing strategies through social media at Mubankru Technological College Bangkok. Through the use of tools with interviews with content creators. Analysis of statistics from short series video content using YouTube Studio and Meta Business Suit tools and a population survey tool for a total of 110 people living in the college's area. This study has two goals: 1) to study the content marketing strategy of Mubankru Technological College Bangkok Through social media and 2) To study the lifestyle, media use, and social media usage behavior of students at Mubankru Technological College Bangkok.

The findings of the study revealed that the content marketing strategy used comprised of defining objectives, defining target audiences, understanding customer journey, knowing communication platforms, and analyzing and adjusting.  Also, from the study of interview analysis results of video content statistics and data from a population survey of 110 people reveal that the insights gained from the analysis are invaluable in improving the effectiveness of video content and distribution platforms. YouTube and Facebook Fanpage. In the sample video content section, there are 4 formats: 1) multi-episode series 2) single-episode series 3) series that has the highest number of views on the Facebook Fanpage channel 4) series that has the highest number of views on the YouTube channel, results from analysis of platforms, digital marketing communication channels, and video content formats Short series content is the most effective communication channel for distributing short series video content of Mubankru Technological College Bangkok is a YouTube channel and has higher views and interactions than the Facebook Fanpage channel. The most effective type of video content is single-episode content that references stories from real life. student Inserting the teaching and learning atmosphere within the college is the most important factor in meeting the needs of the audience.