The Development of Video Content Series on the 9stadium Page to Promote Awareness of the FIFA World Cup 2026

Abstract

This research aimed to: 1) develop and evaluate the quality of the a video content series on the 9stadium page to promote awareness of the FIFA World Cup 2026, 2) assess audience perception, and 3) examine the satisfaction of the sample group toward the developed media. The research instruments consisted of 1) the video content series on the 9stadium page to promote awareness of the FIFA World Cup 2026, 2) quality assessment forms for content and presentation media, 3) a perception assessment form, and 4) a satisfaction assessment form for the sample group. The sample group used in this study consisted of 50 followers of the 9stadium page selected through convenience sampling. The participants were volunteers who willingly agreed to participate in the study and media experiment. The research findings were as follows: 1) six episodes of video content were successfully developed for the 9stadium page to promote awareness of the FIFA World Cup 2026, 2) the expert evaluation revealed that the content quality was at a very good level ( x̄= 4.71, S.D. = 0.46), and the presentation media quality was also at a very good level ( x̄= 4.61, S.D. = 0.49), 3) the audience perception evaluation was at the highest level ( x̄= 4.79, S.D. = 0.44), and 4) the satisfaction evaluation of the sample group was at the highest level ( x̄= 4.82, S.D. = 0.44). Therefore, the developed media can be effectively disseminated to the public.