The Development of Motion Graphic Media for Publicizing Television Dramas on the 3Plus Online Platform

Abstract

This research aimed to; 1) develop and evaluate the quality of motion graphic media for publicizing television dramas on the 3Plus online platform; 2) assess audience perception; and 3) evaluate the satisfaction of the sample group toward the developed media. The research instruments consisted of: 1) a motion graphic media package for publicizing television dramas on the 3Plus online platform, 2) quality assessment forms for content and presentation media, 3) a perception assessment form, and 4) a satisfaction assessment form for the sample group. The sample group used in this study consisted of 50 followers of the 3Plus page, selected through accidental sampling from volunteers who were willing to participate in the study. The research findings were as follows; 1) four pieces of motion graphic media for publicizing television dramas on the 3Plus online platform were successfully developed. The developed media were then evaluated by experts. The results revealed that the content quality was rated at a good level (x̄= 4.19, S.D. = 0.83), while the presentation media quality was also rated at a good level (x̄= 4.44, S.D. = 0.51). The audience perception evaluation was rated at the highest level (x̄= 4.95, S.D. = 0.23), and the satisfaction evaluation was also rated at the highest level (x̄= 4.81, S.D. = 0.40). Therefore, the developed motion graphic media package for publicizing television dramas on the 3Plus online platform can be effectively implemented for actual dissemination.