A Comparative Study of Differences in Media Literacy Among Thai Youth
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Abstract
This quantitative research aimed to compare differences in media literacy among Thai youth. A questionnaire was used to collect data from a sample of 680 Thai youths aged 18–25 who were studying for a bachelor's degree at universities in the central region. The data were analyzed using frequency, percentage, mean, standard deviation, t-tests, and one-way ANOVA. The results showed that different demographic characteristics were associated with differences in the media literacy of Thai youth in some aspects. It was found that gender did not affect the overall level of media literacy, except in media understanding, where female youths had a significantly higher mean score than male youths at the .05 level. Age had a significant effect on the difference in media literacy in three areas: media reception, media analysis, and media utilization, while there was no difference in media understanding and media evaluation. For family status, significant differences were found in all aspects. Youths living alone or with friends had higher scores than those living with their parents, especially in media reception, media analysis, media understanding, and media evaluation. Similarly, living arrangements showed significant differences in all aspects. Youths living in rented rooms or with relatives had higher media literacy scores than those living in family homes, especially in media analysis, media understanding, media evaluation, and media utilization. These findings reflected those demographic factors played different roles in the level of media literacy among youths. Age, family type, and living arrangements tended to be variables that influenced the development and application of media literacy skills more than gender.
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